Privacy policy
Last updated: 22 September 2026
This Privacy Policy describes how SEGA INTERNATIONAL LIMITED, trading as SEGA STORE ("SEGA STORE", "we", "us" or "our"), collects, uses and discloses your personal information when you visit or use segastore.uk (the "Site"), use our services, make a purchase or otherwise communicate with us about the Site (collectively, the "Services").
For the purposes of this Privacy Policy, "you" and "your" mean you as a user of the Services, whether you are a customer, a website visitor or another individual whose information we collect in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you submit directly to us through our Services may include:
- Contact details, including your name, address, telephone number and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address and telephone number.
- Account information, including your username, password, security questions and other information used for account security purposes.
- Customer support information, including information you choose to include in communications with us, for example when sending a message through the Services.
Some features of the Services may require you to provide us directly with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, which collect payment information (for example, bank account, credit or debit card information and billing address) to process your payment, fulfil your orders and provide products or services you have requested in order to perform our contract with you.
- Online tracking and advertising technology providers. When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using technologies such as pixels, web beacons, software development kits, third-party libraries and Cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see Third-Party Websites and Links below.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide the Services and perform our contract with you, including processing payments, fulfilling orders, sending notifications relating to your account, purchases, returns, exchanges or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, and providing other features and functions related to your account.
- Improving Your Shopping Experience. We may enable Shopify to match your account with other Shopify services that you choose to use. In that case, Shopify will process your information as described in its Privacy Policy and Consumer Privacy Policy.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you advertisements for products or services. This may include using your personal information to tailor the Services and advertising on our Site and other websites. Where required by law, we will obtain your consent. Where we rely on legitimate interests, our interest is in promoting and selling our products and improving the relevance of our marketing.
- Security and Fraud Prevention. We use your personal information to detect, investigate and take action regarding possible fraudulent, illegal or malicious activity. If you register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone. If you believe your account has been compromised, please contact us immediately. We process this information where necessary for our legitimate interests in protecting our customers, our business and the Services, and where necessary to comply with legal obligations.
- Communicating with You and Improving the Services. We use your personal information to provide customer support, respond to you and improve our Services. We do this where necessary to perform our contract with you and for our legitimate interests in providing effective services and maintaining our business relationship with you.
Where the UK General Data Protection Regulation (UK GDPR) or the EU General Data Protection Regulation (EU GDPR) applies, the lawful bases described above include performance of a contract under Article 6(1)(b), compliance with legal obligations under Article 6(1)(c), our legitimate interests under Article 6(1)(f), and consent under Article 6(1)(a) where consent is required.
Cookies
Like many websites, we use Cookies on our Site. For specific information about Cookies used in connection with Shopify, please see Shopify's Cookie Policy. We use Cookies to operate and improve our Site and Services, including remembering your actions and preferences, running analytics and better understanding how users interact with the Services.
We may also allow third parties and service providers to use Cookies on our Site to help tailor services, products and advertising on our Site and other websites. Where required by applicable law, non-essential Cookies will be used only with your consent.
Most browsers accept Cookies automatically by default, but you can use your browser controls to remove or reject Cookies. Removing or blocking Cookies may negatively affect your experience and may cause certain features or functions of the Services to work incorrectly or become unavailable. Blocking Cookies may not completely prevent information from being shared with third parties, such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties to fulfil contracts, pursue legitimate purposes and for other reasons described in this Privacy Policy. These circumstances may include:
- Vendors or other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
- Business and marketing partners that provide services and advertising. Those partners will use your information in accordance with their own privacy notices.
- Third parties where you direct or request us to disclose information, or otherwise consent to the disclosure, such as for shipping products or through your use of social-media widgets or login integrations.
- Our affiliates or other members of our corporate group, where necessary for our legitimate interests in operating a successful business.
- Parties involved in a business transaction, such as a merger, acquisition, reorganisation or insolvency; law-enforcement, regulatory or other authorities where necessary to comply with legal obligations, including subpoenas, search warrants and similar lawful requests; or other parties where necessary to enforce applicable terms of service or protect the Services, our rights or the rights of our users or others.
We disclose the following categories of personal information for the purposes described in How We Collect and Use Your Personal Information and How We Disclose Personal Information:
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. Where consent is required by law, we will not use or disclose sensitive personal information without your consent.
With your consent, where required, we may share personal information for advertising and marketing activities.
For jurisdictions in which the terms "sale" and "sharing" have specific meanings under applicable privacy law, we may have "sold" or "shared" the following categories of personal information during the preceding 12 months for advertising and marketing purposes:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers, such as name, email address and telephone number. | Business and marketing partners. |
| Commercial information, such as records of products or services purchased. | Business and marketing partners. |
| Usage Data. | Business and marketing partners. |
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow a link to a site that is not affiliated with or controlled by us, you should review that site's privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness or reliability of information found on them.
Information you provide in public or semi-public spaces, including information you share on third-party social-networking platforms, may be viewable by other users of the Services or those third-party platforms without limitation as to its use by us or a third party. Our inclusion of a link does not, by itself, imply endorsement of the content on the linked platform or of its owners or operators, except as otherwise disclosed on the Services.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request its deletion.
As at the date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information relating to individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information you send to us may not be secure while in transit. Please do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on factors including whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, prevent fraud or enforce applicable contracts and policies. We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline a request where permitted by law.
- Right to Access or Know. You may have the right to request access to personal information we hold about you, including details of how we use and disclose your information.
- Right to Deletion or Erasure. You may have the right to request that we delete personal information we hold about you.
- Right to Correction. You may have the right to request that we correct inaccurate or incomplete personal information we hold about you.
- Right to Data Portability. You may have the right to receive a copy of personal information we hold about you and, in certain circumstances and subject to applicable exceptions, request that we transfer it to a third party.
- Right to Opt Out of Sale, Sharing or Targeted Advertising. You may have the right to direct us not to "sell" or "share" your personal information, or to opt out of processing for purposes considered "targeted advertising" under applicable privacy laws. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat it automatically as an opt-out request for the device and browser you use to visit the Site.
- Right to Restrict Processing. You may have the right to ask us to stop or restrict our processing of personal information.
- Right to Object. You may have the right to object to processing based on our legitimate interests, including certain direct marketing.
- Right to Withdraw Consent. Where we rely on consent to process your personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
- Right to Appeal. You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our decision.
- Managing Communication Preferences. We may send promotional emails, and you may opt out at any time by using the unsubscribe option in those emails. If you opt out, we may still send non-promotional communications, such as messages about your account or orders.
You may exercise any of these rights where indicated on our Site or by contacting us using the details below.
We will not discriminate against you for exercising your rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response. In accordance with applicable law, you may appoint an authorised agent to make a request on your behalf. Before accepting a request from an agent, we will require evidence that you have authorised the agent to act for you and may require you to verify your identity directly with us. We will respond within the period required by applicable law.
Complaints
If you have a complaint about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with the data protection authority in the country where you live or work, or where you believe an infringement occurred.
If you are in the United Kingdom, you may complain to the Information Commissioner's Office (ICO). Information about how to make a complaint is available at ico.org.uk/make-a-complaint.
If you are in the European Economic Area, a list of data protection supervisory authorities is available from the European Data Protection Board.
International Users
We may transfer, store and process your personal information outside the country in which you live. Your personal information may also be processed by our staff and by third-party service providers and partners in those countries.
Where we transfer personal information from the United Kingdom or European Economic Area to a country that has not been recognised as providing an adequate level of protection, we will rely on an approved transfer mechanism, such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or the UK Addendum to the Standard Contractual Clauses, as applicable, together with any additional safeguards required by law.
Contact
If you have questions about our privacy practices or this Privacy Policy, or would like to exercise a privacy right, please email customercare@segastore.uk or write to:
SEGA INTERNATIONAL LIMITED
Unit 9, Union Park
Navigation Way
West Bromwich
England
B70 9DF
United Kingdom
Company number: 12050643.
For the purposes of applicable data protection laws, unless expressly stated otherwise, SEGA INTERNATIONAL LIMITED is the controller of your personal information.